Honeyants Ecological Childrens Clothes

Honeyants Designers

We are two Swedish professionals and mothers that met in May of 2008 and realised we had a common goal. We had trouble finding clothes that we liked for our children. We missed some of the great Scandinavian brands with the colourful retro styles that do not stereotype children into girls or boys.

In June 2008 we decided to start our own brand Honeyants.

We wanted our design to make people smile and for children to feel good in them. We also wanted fromthe beginning to produce our clothes and accessories with consideration for the environment.

Our first collection was successfully launched in November 2008 .

Our mottos:

Let children be children
Respect our earth

Concept Designers:
Erica Löfqvist and Irene Hagström

Art Director:
Irene Hagström

Our Design concepts

The playfulness and honesty of children and the beauty of the environment are our inspiration.

The Honeyants are always looking for ways to have fun and to learn about the earth and its inhabitants.

Where are the honeyants going next?

The designs represent events. The honeyants are on a big journey and the first launch pattern represents the ants visiting and talking to animals of the earth.

The honeyants are now heading out to learn more about what environmental threats the earth and the animals are dealing with.